If your business is selling products or services to international audiences, you must ensure that your search engine optimisation (SEO) strategy is primed to help you to succeed within these different markets. It can be easy to find yourself tangled in the intricacies of international SEO, but here are a few tips to help you to get started.
The Definition of International SEO
International SEO is a relatively broad term which encompasses the optimisation and organisation of your web pages to ensure that search engines recognise which countries your business needs to target.
Targeting Specific Countries
The process of successfully targeting specific countries can be broken down into a seven-piece basic checklist:
• Look at using country-specific domains
• Use Google Search Console to specify the location(s) you want to target
• Use Google My Business to register your business address
• Place your address on your website
• Use local hosts
• Pursue country-specific link-building
• Use the local language/languages
Strategies for International SEO
The successful targeting of several different countries is often reliant on the effective scaling of your current SEO strategy. There are multiple ways to achieve this, and your professional SEO services team, such as the one from https://www.elevateuk.com/seo-services/, will work with you to establish the best course of action. Here are a few approaches you might choose to take.
1. Content Marketing
Most online businesses will find that generating leads through a comprehensive content strategy and promoting that content through SEO efforts will be the simplest and most effective approach. From a technical perspective this is a relatively easy strategy to pursue, but before getting started it is important to determine whether content marketing is a viable model for your business.
2. Geotargeting and Subfolders
Creating localised sub-directories within your own website is one of the easiest avenues to take if your business needs content that is explicitly country-specific. Sub-folders can be created using Google Search Console, and as you will simply be expanding your existing website, this will reduce the technical elements and additional monetary investment required for multiple websites.
3. Country-Code Domains
Businesses pursuing offline local marketing strategies and those with a physical presence will typically find country-specific domains (i.e. website.com, website.co.uk, website.de) the most effective approach to take. Although requiring a larger monetary investment, country-specific domains often boost trust, brand recognition and click-through rates.